5.1 Cause

I previously worked in Hangzhou for a livestreaming e-commerce research institute before starting to work full-time at crypto in 2020. Livestreaming e-commerce was already well underway at the time, and new sales records were created daily.

According to our study, livestreaming e-commerce is the fourth stage of display types of e-commerce; the first three are text, photos, and videos. Livestreaming e-commerce clearly has advantages over the first three types. Users may more intuitively experience the features of the product and create the urge to consume through the description of the anchor. Interactivity is achieved during the livestreaming, allowing the anchor to respond to users' inquiries and sense their reaction in real time.

Livestreaming is now the sales approach with the best information density and the highest efficiency, in general. It may provide a more thorough representation of the product and demonstrate how to utilize it, which lowers the learning curve.

As we continue to learn more about crypto, in particular Gamefi and NFT, we are coming to the conclusion that livestreaming is not only appropriate for crypto but also has the potential to have magical consequences, opening up new possibilities for livestreaming e-commerce.

First, because Gamefi and NFT are visual products, they can be better presented and shown through livestreaming, especially when the anchor is enticing viewers with convincing arguments. Purchase will happen naturally.

Second, based on users' input, the anchor may walk viewers through the whole process of getting started during the livestreaming, covering everything from installing and using wallets to the introduction of NFT features and rights, as well as the process of playing games. The users' learning expense will be significantly reduced by this video explanation.