5.3 Strategy

In 2023, RPD will establish the first Web3 livestreaming MCN institute in Southeast Asia, with Gamefi and NFT as the primary sectors.

Multilingual anchors will be sought after throughout Southeast Asia. The anchors will be able to communicate with audiences in certain regions with more purchasing power by speaking English, Chinese, Japanese, and Arabic in addition to their native tongues.

The "beauty strategy" is a tried-and-true strategy in the traditional livestreaming industry. In the first stage, we will test a range of strategies to enrich the livestreaming content. Because males still make up the majority of the crypto industry, we predict that the "beauty strategy" may be effective as well.

There are two ultimate objectives of livestreaming. First, to better promote the Gamefi/NFT projects we collaborate on; second, to better sell NFT to provide the most helpful assistance to our partners. Although various platforms have different restrictions on sales, we will be adaptable in order to make our assistance acceptable and visible.

I want to add that the livestreaming e-commerce in Web3 has a clear advantage over the traditional one. The return rate is a catastrophic defect in the traditional livestreaming e-commerce. The common return rate, according to some prior research, is as high as 30%–50%; even for some top-tier anchors, the return rate is startlingly high. However, livestreaming e-commerce in Web3 does not have the same issue.

In conclusion, RPD's Web3 livestreaming e-commerce plan is anticipated to pave a new way for Gamefi/NFT sales in 2023.